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From Siberia to Harvard: Art Director Behind GMC’s Most Successful Social Campaign and Field-Tested White Paper on Creative Careers

Blending strategic rigor with creativity to increase sales for brands like Cadillac, GSK, and Volvo and improve employement prospects for young creatives.

Learn ABOUT AndrewView Andrew's WORK
“Andrew has powerfully persuasive, high-concept and ethical work that looks fantastic.”
Wilson Wong, Judge at RGD AWARDS and Partner, Creative Director at Everbrave
Portrait of Andrew Reutsky in a navy suit, smiling outdoors with a modern glass building and greenery in the background

Who am I?

Born into a family of doctors in Siberia, Andrew Reutsky discovered Photoshop at 10 and found his passion. Two weeks after turning 18, he moved to Toronto to study Advertising & Graphic Design, graduating with honors before refining his craft in Florence, Italy. Recognized by Communication Arts as one of the 15 Most Promising Young Creatives Worldwide, he rose to the role of Art Director at Leo Burnett, crafting campaigns for General Motors, Kellogg’s, and Canadian Tire. Today, he pursues a world-class understanding of his industry with business education at Harvard, following the motto that learning never stops—even for award-winning creatives.

What do I do?

Andrew transforms creative ideas into visually-persuasive, results-oriented advertising. Specializing in automotive retail and integrated campaigns, his work for GMC’s “Mudern Art” earned 19 million organic impressions in one month, while his proactive Volvo concept won GREY’s Global Creative Council, a top creative competition within the network. Working with Fortune 500 brands like Procter & Gamble, Nestlé, and Moderna, he combines Adobe Creative Suite mastery, AI tools, and strategic thinking to create media-agnostic campaigns that drive sales—and collect recognition from The Times, AdAge, Canadian Marketing Association, Communication Arts, Epica, Applied Arts, and more.

Andrew Reutsky on set, interacting with a monitor under a white canopy, wearing a casual outfit with a backward capAndrew Reutsky speaking on the 'Getting Hired Out of School' panel at the Adobe Creative Retreat in Toronto, alongside fellow panelists.

Why do I do it?

In an industry often distracted by shiny trophies, Andrew focuses on advertising that sells. His philosophy? Solve business problems first—awards follow. With meticulous attention to detail and a track record of boosting SEO, social engagement, and brand impact (like growing a medical clinic’s website traffic 10x in 5 months↗), he delivers “powerfully persuasive work that looks fantastic.” Reliable, respectful, and intellectually curious, Andrew thrives where strategy meets creativity.

Andrew Reutsky speaking to a group of students in a school setting, holding a wooden box while the students listen attentively.
October 3, 2023
Returning Home:
How Speaking to Students in Siberian Village Opened My Eyes

I returned to my childhood school to discuss career insights with new graduates and ended up learning something profound myself. In this blog post, I explore the impact on my life and career.