VOLVO CARS

World Car Free Day

Art Director
Digital, Experiential, AND PR
Animated visual for Volvo's World Car Free Day campaign, revealing a shoe by polling the car cover from over it.

Overview

Volvo Cars is celebrating World Car Free Day with a limited edition shoe inspired by the new Volvo XC40 Recharge—because every step towards a sustainable future matters.

Case Study
A model in a minimalist beige outfit stands on a terrazzo platform, holding a suspended peach-colored pendant light in a modern, earth-toned interiorA model in a beige outfit sits on a terrazzo platform, extending their leg toward the camera to showcase the sole of a Casca sneaker in a modern, earth-toned interior

Directly Inspired by The New Volvo XC40

A Volvo electric SUV and a Casca sneaker are displayed side by side against a soft pink gradient background, highlighting Scandinavian-inspired design and premium materialsA Volvo XC40 Recharge headlight and a Casca sneaker toe cap displayed side by side against a pink background, emphasizing sustainable design and Scandinavian aesthetics.A Volvo XC40 Recharge wheel and a Casca sneaker sole displayed side by side against a pink background, emphasizing the use of recycled materials like repurposed car tires and plastic bottles.Rear view of a Volvo XC40 Recharge and Casca sneakers, both featuring Volvo branding, displayed against a pink background with the tagline 'Refined Strength. Elegantly Crafted.'

In Collaboration With an Earth-Friendly Footwear Brand, Casca

Results

The first batch of shoes sold out in 16 hours.

The messaging reached 70% of the intended audience with cost per engagement 80% lower than average and estimated recall lift 50% higher than average.

Recognition

Created and launched in Canada, the campaign was then rolled out across North America, getting noticed in 7 different countries.

Featured in The Times, Autonews, MediaPost, CarBuzz and more
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Celebrated by RGD in my nomination for the most impactful designer under 35
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Canadian Marketing Association Awards "Engagement in Automotive Advertising"

Thank You

Creative Directors ... Dan Bache and Jamie Spears
Art Director ............ Andrew Reutsky

I wish to thank Dan Bache for getting me involving in this project despite the fact I was still just an intern at the time.

Art DIRECTOR
Mudern Art - GMC
DIGITAL, PR, AND EXPERIENTIAL
DirectOR & ProducER
Breathe to Grow - Mindfulness Studies
Traditional AND digital