Centre for Mindfulness Studies

Breathe to Grow

Director & Producer
TraditionaL AND Digital
While eager to fight climate change, teenagers often overlook their mental health. And just like the climate crisis, the mental health crisis is a severe issue the youth faces. To draw attention to the ‘environ-mental’ problem, meditation meets climate change.
The Centre for Mindfulness Studies is a beacon of hope when it comes to equipping young people with the tools they need to stay both healthy and happy. This Earth Day, they're taking their mission a step further by planting a tree for every minute a teenager meditates using their app.
This impressive initiative is a testament to the power of mindfulness and the Centre's unwavering commitment to making a meaningful impact on our planet. By combining science-backed techniques with environmental stewardship, the Centre is paving the way for a brighter, more mindful future.
Striking a balance between empowering teens to meditate without coming off as cringy, the campaign’s visual identity opts for a bright and inspiring colour scheme paired with an old-school serif typeface that suggests trustworthiness. To complete the look, hand-drawn, imperfect flat illustrations bring warmth and authenticity to the message.
Featured in the 2022 Communication Arts annual, 2022 Applied Arts annual

Celebrated by RGD in my nomination for the most impactful designer under 35

Applied Arts Student Awards "Social Responsibility Advertising"

RGD Student Awards "Advertising Design" and
RGD Student Awards "Social Good Design"
Thank You
I wish to thank Daisy Liu, Olivia Zee, Jennifer Mercer, Eric Forest, Dejan Djuric, Geoff Baillie, Jacob Pacey, Tekla Nagel, Steve St. Jean, Allie Keith and Daniel Szczepanek for their review and suggestions.
Art DirectOR
Cheez-It Snap'd Launch
Traditional AND digital
DirectOR & ProducER
Hawaii Starts Here - Hawaiian Airlines
Traditional, Digital, AND Ambient