World Car Free Day
Digital, Experiential, PR
Volvo Cars is celebrating World Car Free Day with a limited edition shoe inspired by the new Volvo XC40 Recharge—because every step towards a sustainable future matters.
In Collaboration With an Earth-Friendly Footwear Brand, Casca
The first batch of shoes sold out in 16 hours.
The messaging reached 70% of the intended audience with cost per engagement 80% lower than average and estimated recall lift 50% higher than average.
Created and launched in Canada, the campaign was then rolled out across North America, getting noticed in 7 different countries.
Featured in The Times, Autonews, MediaPost, CarBuzz and more
Celebrated by RGD in my nomination for the most impactful designer under 35
Canadian Marketing Association Awards "Engagement in Automotive Advertising"
Creative Direction ..... Dan Bache and Jamie Spears
Art Direction ............. Andrew Reutsky
I wish to thank Dan Bache for involving me in this project.